Well ladies and gents, we are coming up to a particularly depressing time regarding body issues. Let’s just talk through the past few months...
Let’s just talk through the past few months. So we get the rise of PROTEIN WORLD adverts (and the action against them of course) depicting women’s bodies, as the slight muscular incredibly tanned image for us all to aspire to. And to clarify, women, are not attacking this model because it’s not ‘right’ for her to look like that, but, we do also have to remember, it’s her full time job to look like that, she’s a model, part of an industry that demands a certain image reflecting women’s beauty, an image that should not be the ONLY reflection of women’s bodies. Then shortly afterwards, we get the rise of the DAD BOD. That’s right, for all of you that haven’t heard of it before, the dad bod, heading up taglines of ‘Biceps out! Beer Bellies are in!’
So lets spend a bit of time figuring out just how damaging this is. We get a huge billboard with a barely clothed airbrushed woman, with the slogan ‘ARE YOU BEACH BODY READY’ followed by images of barely clothed men, letting it all hang out, beholding the new image of masculinity being guys that have ‘let themselves go’. Is anyone else still waiting for the new ‘thing’ to be, BE WHATEVER THE FUCK YOU WANT TO BE, AND EAT AS MANY SPICY NOODLES AS YOU LIKE.
Women, post-baby, as we all know, are congratulated for dropping the baby-weight straight after childbirth, as if somehow we don’t have the excuse to be carrying a few extra pounds because the kids in the cot now ladies, what are you holding in that tummy of yours?! Now, I haven’t yet had a baby, but from what I’ve heard, pregnancy and childbirth is far from a walk in the park. The female body essentially goes under trauma. Drastic changes in 9 months of carrying the child, and then a huge procedure of getting the kid safely out of there. Honey, you eat as much ice cream as you want when that kid comes out, and you take that belly to the beach and wear it as a badge of honour. You’ve god damn earnt it.
Women are consistently encouraged to literally, take up less space in the world. Eating disorders, over excercising (yes, too much of that can be bad for you too if you aren’t providing your body with sufficient nutrients) are RIFE. How can we take the media industry seriously if we are constantly pushed on this merry-go-round stipulating what the ideal body is? If we are incredibly underweight and over excercising without eating, guess what, we stop ovulating, so actually what we are talking about here is of detriment to the SPECIES. We need to look after our women, carry our bellies with pride, because we are healthy enough to carry a kid in there (if we so choose) because are bodies are physically ready. So excuse me if I continue to not give a fuck if my body is beach ready, my body is going to continue the species, how about that PROTEIN WORLD. Why don’t we sit the CEO down, and ask how happy they would be, if their daughters were guzzling down protein powder and working out 9 times a week, instead of holding down a job and enjoying Chinese food with their friends. I thought so. Lets also see if they were happy for their daughters doing this during or after pregnancy, because they are so consumed about losing that baby weight, they put their body in jepordy after going through such huge medical transitions.
So I want to see the rise of the MUM-BOD I want to see those proud women that have undergone an amazing transition in their lives, and still looking fabulous, because they are proud, and i'm pretty sure you can't powder that up and shake it.
Anyway, I digress- back to the dad bod. This is not to say, I don’t welcome the dad bod, guys, do as you please. But at least, grant us to do the same, rub our bellies after we eat too much ice cream and tell us we are beautiful, because one day you might want to put a baby in our bellies, without us driving ourselves clinically insane trying to do that and remain 9st. And if we are having the rise of the dad-bod? You better be ready for the rise of the mum-bod, because we’ve fucking earnt it. You better be ready for this jelly.
*For those interested in developing the dad-bod, I have provided a link, created by Wayne Wynton, the creator of the Manchester Dad Bod society, that provides you with a step-by-step guide of how to develop your dad-bod. (I personally will be working on mine by swilling beer on a beach in Lanzarote for the next week. And yes protein world. I'm definitely ready.)
"Dad Bod is what society now demands of us lads. I know a lot of men will be finding it hard, it seems like every few weeks we’re told we need to change and adapt our physiques in order to conform to societies ever changing perception of the ideal man. This is something women probably won’t understand, but as a man it’s hard to keep up with these constantly changing ideals." - Wayne Wynton, 2015.